Trade and service marks protect an entity’s product and service brand. Both state and federal law provide trademark protection. Like in copyright, federal registration is not required unless you want to enforce your mark under federal law. But also like copyright, federal registration provides a number of benefits available only upon registration. A trademark owner must conduct due diligence to enforce their mark or they risk losing trademark protection. Registration can be a difficult and time-consuming process, particularly if similar marks are already in use.Mr. Grosland’s practice includes trademark registration, renewals, incontestability, and renewal calculation, enforcement and rudimentary mark search. If you want to ensure your brand is not copied, diluted or blurred, make sure you protect your interests early by seeking the guidance of a trademark lawyer.